The Operations Research / Management Science Blog

The Operations Research / Management Science Blog

The Minimization of the Amount of Packaging Materials Used in Consumer Products

January 19th, 2008 · 3 Comments · Environment, Optimization, Proposals

On Jan 15, 2008, the annual trade show Macworld Conference & Expo was held in San Francisco, where the CEO of Apple Inc., Steve Jobs, introduced a new product called “Macbook Air“, which is an ultra-portable laptop. During his keynote speech, he mentioned that the retail packaging of Macbook Airs is 56% less in volume [...]

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